PRIVACY POLICY – INFUDERM CLINIC
At INFUDERM Clinic, your privacy is important to us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website https://infudermva.com, contact us, or use our services.
By using our website, you agree to the terms described in this Privacy Policy.
INFORMATION WE COLLECT
When you interact with our website, we may collect the following information:
Information you provide directly:
- Name
- Phone number
- Email address
- Preferred location (Reston or Aldie)
- Requested services or treatments
- Messages submitted through contact forms
- Appointment or consultation requests
Information collected automatically:
- IP address
- Device and browser type
- Pages you visit on our website
- Time spent on pages
- General location (city/state level)
- Cookies and similar tracking technologies
HOW WE USE YOUR INFORMATION
We use your information to:
- Respond to inquiries and consultation requests
- Schedule and manage appointments
- Provide patient support and communication
- Improve our website experience
- Understand how visitors use our website
- Run advertising and marketing campaigns
- Send appointment reminders or service updates
- Improve our services and patient experience
APPOINTMENTS & PATIENT INFORMATION (AESTHETICSPRO)
We use AestheticsPro for appointment scheduling, patient management, and secure patient portal services.
When you book an appointment or use our patient portal, your information may be stored and processed by AestheticsPro under their secure systems and privacy practices.
CONTACT FORMS
When you fill out a form on our website, your information is used to:
- Respond to your inquiry
- Provide consultation support
- Follow up on your request
- Schedule services or appointments
We only use this information for communication related to INFUDERM Clinic services.
COOKIES & TRACKING TECHNOLOGIES
Our website uses cookies and similar technologies to improve performance and user experience.
These may include:
- Cookies
- Tracking pixels
- Local storage
Cookies help us:
- Understand website traffic
- Improve website performance
- Personalize user experience
- Measure marketing effectiveness
You can disable cookies in your browser settings at any time.
ANALYTICS & WEBSITE PERFORMANCE
We use tools such as:
- Google Analytics 4 (GA4)
- Google Tag Manager
- Google Search Console
These tools help us understand:
- How visitors use our website
- Which pages are most useful
- How we can improve user experience
- Website performance and traffic trends
This data is collected in an aggregated form and does not directly identify you.
ADVERTISING & MARKETING
We may use marketing tools such as:
- Meta (Facebook & Instagram) Pixel
- Google Ads Conversion Tracking
- Remarketing tools
These tools help us:
- Show relevant ads
- Measure ad performance
- Improve marketing campaigns
- Understand customer interactions
You can opt out of personalized advertising through your browser or platform settings.
EMAIL & SMS COMMUNICATIONS
If you provide your contact information, we may send:
- Appointment reminders
- Service updates
- Promotional offers
- Educational or informational content
You can opt out of marketing communications at any time by contacting us.
HOW WE PROTECT YOUR INFORMATION
We take appropriate steps to protect your information, including:
- Secure systems and software
- Access control and limited permissions
- Trusted third-party platforms
- Regular system monitoring
SHARING OF INFORMATION
We do not sell your personal information.
We may share limited information with trusted service providers who help us operate our business, including:
- AestheticsPro (appointments & patient portal)
- Website hosting providers
- Analytics providers (Google)
- Advertising platforms (Meta, Google)
- Email and communication tools
These providers are required to protect your information.
YOUR PRIVACY RIGHTS
You may:
- Request access to your personal information
- Request corrections or updates
- Request deletion of your data (where applicable)
- Opt out of marketing communications
- Control cookie settings in your browser
If you are a Virginia resident, you may have additional rights under applicable privacy laws.
HIPAA NOTICE
Information collected through this website is not considered protected health information (PHI) under HIPAA unless it becomes part of your official medical record.
Once you become a patient at INFUDERM Clinic, your medical information is protected under HIPAA and handled separately under our Notice of Privacy Practices.
THIRD-PARTY LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.
CHILDREN’S PRIVACY
Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.
CONTACT US
If you have any questions about this Privacy Policy or how your information is used, please contact us:
INFUDERM Clinic
Reston, VA & Aldie, VA
Email: Info@InfudermVA.com
Phone: (571) 375-9180